Do drop in!
Once a year something special happens in Nuremberg: the toy trade fair attracts some 80,000 buyers from 120 countries to the town. more

Baby doll, big scene
The cost of a TV spot featuring Disney Princesses is not much less than for a production with living models. Impressions of a shoot in Florence. more

Relationships matter at playtime
Internet, computer games, video games, TV on your cellphone, TV at home – today's children are going up in a technology- dominated world. But is all this media consumerism really harming innocent childish minds? Yes it is, according to our expert, Dr. Georg Romer. more

Hand-made meets high-tech
Creating a Schuco model more

Everybody’s talking about it
The great toy safety debate. more